Estate planning marketing
Estate planning marketing for families who keep putting it off.
They mean to call for years. Make the first step one tap.
Included in AxeonCORE · From $799/mo· $0 to start. Nothing due until it's working.
The search
Sunday afternoon. A couple with a new grandchild searches “wills and trusts lawyer near me”.
- Pages for wills, trusts, powers of attorney and probate
- A reply within 60 seconds, then a reminder if they don’t book
- The first meeting booked online, in person or by video
Where they slip away
Where new clients go to the next firm.
Putting it off
Without a nudge, “we should call” turns into next year.
Probate searches
After a parent dies, adult children search “probate lawyer”. They need their own page.
Seminar sign-ups
Interest from a workshop goes cold when nobody follows up.
Reviews
Families trust the firm their neighbors already used.
How it works
Three steps, then it runs.
- 1We map the searches for your practice area and the firms showing up for them
- 2We build the pages and set up 60-second intake; you approve every word
- 3Live in 30 days, with every call and form tracked to a booked consultation
What you get
What’s included
- A page for wills, trusts, powers of attorney and probate
- Attorney bios with real photos and how a first meeting works
- Missed-call text-back and a 60-second first reply
- Online booking for in-person or video meetings
- Google Business Profile upkeep and review requests
- Call tracking and a monthly AxeonPROOF report
FAQ
Estate planning & probate: common questions
Referrals, Google and seminars. People plan ahead slowly, so the firms that follow up and make booking easy get the meeting.
AxeonCORE is $799/mo on a 12-month agreement, with $0 setup (normally $3,000) and nothing due until you're live. Ads are in AxeonGROWTH, $1,999/mo plus ad spend from $500/mo, paid to Google directly.
Yes. Probate is a different search from estate planning, so it gets its own page.
Yes. Online booking can offer in-person or video times, whichever you take.
Yes, 12 months, with $0 setup (normally $3,000) and the first payment when you're live. Then month-to-month. Want month-to-month from day one? Pay the $3,000 upfront.
Other practice areas
90-Day Performance Commitment
Is your specialty still open in your area?
Live in 30 days. Every inquiry answered in 60 seconds. Or you walk away.
Included with AxeonCORE and AxeonGROWTH and written into your agreement.