LassoMD Alternatives for Dental Practices (2026)

Short answer: LassoMD is a solid dental marketing company with published prices and real missed-call software. If you run one or two independent offices in Iowa or the Midwest, Axeon Studio is the alternative to look at: a local team, one published price with the patient follow-up tools included, no markup on ad spend, and a written 90-day exit.

Below is what each company says on its own site, with links, so you can check every line.

What is LassoMD?

LassoMD (written Lasso MD) is a San Diego-based dental marketing and software company. It was formerly called Get Practice Growth.

What it sells, per its homepage:

• Websites, SEO, Google Ads and social media
• Branding, video and photo
• PatientLoop software that connects with Dentrix, Open Dental and Eaglesoft

A few facts worth knowing:

• It announced a $2M investment from Trestle Partners in April 2023.
• Benco Dental announced in July 2023 that it would resell Lasso's software and services.

Does LassoMD text back missed calls?

Yes, and that deserves credit. PatientLoop texts an unanswered caller within seconds and invites them to book online or text back.

Its calls page also lists AI call grading. PatientLoop's page says "No long contracts."

The catch is how it's priced. On LassoMD's pricing page:

• Four plans run from $750 to $2,000 monthly
• The PatientLoop software bundle is a $500 monthly add-on
• Online scheduling is listed as a separate add-on
• Google and Facebook ads are listed as "Ad Budget + 25%"
• No setup fee or contract length is listed (checked October 2026)

So the follow-up tools exist. They just sit on top of the plan price, and ad spend carries a percentage.

Which other dental marketing companies get compared?

These are the names practices most often weigh next to LassoMD. We left out Scorpion, which has its own comparison.

ProSites. Based in Murrieta, CA, it says it is trusted by 7,500+ practices and has served dentistry for over 20 years. It lists websites, SEO, ads, an AI receptionist, online booking and a performance dashboard. Its pricing page names four plans but shows no monthly prices: quote-based; pricing not published on their site (checked October 2026).

PBHS. It started in the late 1970s in Santa Rosa, CA, moved into dental websites in the 1990s and has been part of RevenueWell since 2021. It focuses on specialty practices. Quote-based; pricing not published on their site (checked October 2026).

Progressive Dental. Founded in 2009, it focuses on implant and full-arch marketing, with a sister brand, The Closing Institute, for case-acceptance training. Quote-based; pricing not published on their site (checked October 2026).

Gargle. Based in Lehi, UT, it offers websites, SEO, reviews, social, ads and online scheduling. Its pricing page lists full-suite plans at $1,495 and $2,095 monthly, and ad management at $599 plus 5 percent of ad spend.

How do they compare side by side?

"Not published" means we did not find it on the company's public site in October 2026. Ask them directly.

Two fair notes on that table:

• LassoMD also publishes prices, and its asset ownership terms are generous.
• ProSites and LassoMD both list dashboards, so reporting alone is not what sets anyone apart.

When is LassoMD or another company the better fit?

Be honest with yourself about what you need.

• You run a DSO or many locations across states. ProSites and PBHS have the scale and long track records for that.
• You are a specialist. PBHS is built around specialty practices.
• You mainly want implant and full-arch cases. Progressive Dental is built for exactly that, including sales training.
• You want heavy video production and deep PM-system links. LassoMD leans on video and connects to Dentrix, Open Dental and Eaglesoft.
• You want to pick services one at a time. Gargle prices each piece separately.
• You're outside Iowa and want a team in your own region. A local team is only an edge if it's local to you.

Why do Iowa practices pick Axeon instead?

If you're an independent office in the Des Moines metro or nearby, here is what you get that the table can't show.

One price, follow-up included. AxeonCORE is from $799/mo on a 12-month agreement, with $0 setup (normally $3,000). Month-to-month is available with the $3,000 paid upfront, or prepay a year for $7,990.

It includes:

• A custom website
• Local SEO: Google Business Profile, service pages and a review request after every appointment
• 24/7 missed-call text-back
• An AI phone receptionist for calls your team can't get to
• A 60-second first reply to every web inquiry
• Online booking and a two-way text inbox
• Call tracking and AxeonPROOF: calls, inquiries and reviews in one monthly dashboard

No ad markup. AxeonGROWTH is $1,999/mo plus ad spend ($500/mo minimum), paid to Google directly with no markup. It adds ads management, quarterly photo and video, and campaigns to past patients. Ads can also be added to AxeonCORE for +$750/mo plus ad spend.

A team you can meet. We're in West Des Moines. You can sit across the table from the people doing the work.

Your area stays yours. One practice per specialty within 5 miles. We won't take the office down the road that does what you do.

A written exit. Our 90-day performance commitment:

• Live within 30 days of getting your materials
• Every missed call and web inquiry gets a reply within 60 seconds
• Every completed appointment gets a review request

If any of those slip in the first 90 days and aren't fixed within 15 days, you can walk away and owe nothing for the rest of the term. We don't promise rankings or a number of new patients.

Clear ownership. Your domain, Google Business Profile and contact data are always yours. The website design and code become yours once the 12-month term is paid. The intake system, numbers and AxeonPROOF are a service and stop if you leave.

Light intake. Forms collect name, contact, service and preferred time only. No symptoms, insurance or health details.

Honest about our history. We're a newer agency. Our earlier builds were for local service businesses, so we don't show a wall of practice logos. We show you the system working on your own phone line instead.

See the details on our dental practice page, the dental lead follow-up page and, for braces offices, our orthodontist page.

What should you ask any dental marketing company?

Take this list to every call, including ours:

• What happens when a patient calls at 7 PM and nobody answers?
• Is missed-call follow-up in the base price or an add-on?
• Do you take a percentage of my ad spend?
• What is the setup fee and the contract length, in writing?
• Who owns the website and the code if I leave?
• Will you also work for the practice down the street?
• What do you commit to, and what happens if you miss it?

For why that first question matters so much, read how missed-call text-back works. For the broader checklist, see how to choose a marketing agency in Des Moines.

The bottom line

LassoMD is a credible choice, with published prices and real missed-call tools sold as add-ons. ProSites and PBHS fit larger groups and specialists, Progressive Dental fits implant-focused offices, and Gargle fits practices that want to buy piece by piece.

For a single or two-location independent practice in Iowa, Axeon puts the follow-up tools in one published price, keeps ad spend free of markup and puts a 90-day exit in writing.

Axeon Studio is in West Des Moines, IA. Want to know if your area is open? Check your area. $0 to start. Nothing due until it's working.