Optometry marketing in Des Moines
Fill your Des Moines exam schedule, from downtown desks to the South Side.
Des Moines is the state capital and a city of office workers. We help eye care practices get found, chosen and booked by the people who spend their day on screens.
AxeonCORE from $799/mo. $0 to start. Nothing due until it's working.
DES MOINES BY THE NUMBERS
Who your next patients are in Des Moines
212,421
Residents
The largest city in Iowa. Plenty of patients, and plenty of eye care options for them to compare.
34.6
Median age
Younger than Iowa overall, at 38.6. Working-age adults who book around a job, not a free afternoon.
$65,932
Median household income
Below the Iowa median of $75,059. Clear vision plan and price info on your site matters here.
Des Moines city. Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimates.
THE MARKET
A workday city, with eye strain to match
Downtown and the East Village are full of insurance and financial offices. People there look at screens all day, and many only think about their eyes when the screen starts to feel tiring.
They search on a phone between meetings. They want a time that fits a lunch hour or the drive home, and they want to know if their vision plan works before they call.
Neighborhoods like Beaverdale, Drake and Highland Park each search close to home. A practice needs to show up on the map where people live, not just where they work.
WHERE WE'D START
Screen-time and eye exam pages
Plain pages on computer eye strain, exams and contacts, each with a booking button. No medical promises.
Lunch-hour booking
Online booking that shows your open exam times, so a downtown worker can grab one from a desk.
Neighborhood map presence
Google Business Profile upkeep and local pages so you show up in searches from Beaverdale to the South Side.
Vision plans as plain text
The plans you take listed on the site, so patients stop calling just to ask.
SERVICES
Everything optometry & eye care practices in Des Moines need, run by one team
- Websites
- Local SEO
- Lead generation & intake
- AI chat & online booking
- Google Ads & Local Services Ads
- Photo & video
- AI digital marketing
Every part measured in AxeonPROOF. Marketing for optometry & eye care practices →
Local to Des Moines
Based in West Des Moines. We meet in person anywhere in the metro, including Des Moines.
Areas this page covers
- Downtown
- East Village
- Beaverdale
- Drake
- Sherman Hill
- Highland Park
- South Side
Other practices in Des Moines
FAQ
Questions from optometry & eye care practices in Des Moines
Yes. Search ads can run around downtown during the workday, and your Google profile covers searches near your office. We show which one brings booked exams in AxeonPROOF.
A clear page on screen use and eye strain helps people searching for it. We write it plainly and your doctors approve the words.
Yes. We’re in West Des Moines, a short drive from any Des Moines neighborhood.
AxeonCORE is from $799/mo on a 12-month agreement: the $3,000 build is waived and the first payment is charged once you are live. It covers the website, local SEO, online booking, lead intake, an AI phone receptionist and review requests, reported in AxeonPROOF. AxeonGROWTH, from $1,999/mo plus ad spend, adds Google Ads and Local Services Ads, reactivation campaigns and quarterly photo and video.
90-DAY PERFORMANCE COMMITMENT
$0 to start. Nothing due until it's working.
Live in 30 days. Every inquiry answered in 60 seconds. Or you walk away.